The index is not a signal of anything, anymore, except that Google has the URL in its databases.The trend in optimization has turned from satisfying search engines to building relationships with end users. Google has made it clear it intends to move online advertising to the next level.
Similar to what we have seen in the past with television platform helping businesses to create household brands like Hallmark Greeting Cards. By satisfying a desire of the public for quality, family shows, Hallmark was able to not only brand itself but create a demand for a new product, greeting cards.
To keep up with the changing environment of the online community, Search Engine Land offers the following 5 Tips.